Addressing Gender Gaps in Investments for Small Businesses
Research shows that the involvement and participation of women in organizational leadership makes decision-making effective, as there is a diversity of thought and sight of needs and preferences of women consumers, who account for more than 50% of the country’s population and possess immense purchasing power. In other words, elevating women to leadership positions is not only a matter of equity and inclusion but also a strategic business decision.
A Case for Supporting Faith-Driven Entrepreneurship in Kenya
The dimension of faith involves actively embracing Christian teachings and values across the entire spectrum of the business – from hiring practices and employee treatment to product development and customer service. This holistic approach has been the focus of our work at Kua Ventures since we established in Kenya in 2020.