When Peter Kironji returned to Kenya in 2019, he couldn’t shake a pressing question: Why were so many small businesses struggling to reach customers in an increasingly digital world?
Having spent years in Canada, where businesses leveraged technology to scale rapidly, he knew the tools existed. What was missing in Kenya was access.
So he built Twiva.
But Twiva is more than just another marketing tool—it’s a platform designed to empower small businesses while creating job opportunities for young people. Twiva connects entrepreneurs with digital influencers who sell their products, tell their stories, and build trust with customers online. In a country where unemployment remains high and many businesses operate on the margins, Twiva has become a bridge—helping businesses grow while equipping young people with meaningful ways to earn a living.
And it’s working.
What sets Twiva apart is its commitment to more than just profit. In a country where youth unemployment is high, Twiva serves as a catalyst for creating jobs. By partnering with over 2,500 young influencers—many of whom once faced the daunting prospect of unemployment—Twiva has reshaped the landscape of economic opportunity. These influencers not only promote businesses but also earn a sustainable income, illustrating the profound impact of a community-focused approach to entrepreneurship.
On the other hand, more than 1,000 small businesses now use Twiva to connect with new customers, and many have reported revenue growth of 35% or more. Each success story is not just a number but a testament to the resilience and creativity of Kenyan entrepreneurs. Families are thriving, youth are gaining valuable experience, and an economy shaped by mutual support and collaboration is taking root.
Twiva’s model embodies the essence of Christian entrepreneurship—acting as a redemptive force in the marketplace. Kua Ventures, recognizing the potential of Twiva, has invested not merely in a business, but in a vision that aligns with values of stewardship and community upliftment. By providing strategic support, Kua Ventures has empowered Twiva to scale, refine its technology, and expand its team, ensuring that this mission continues to grow.
Peter Kironji and his co-founder Joy Mwangi (who joined Twiva two years ago) often cites the words from Matthew 5:16: “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” This scripture is woven deeply into the fabric of Twiva’s mission. Every influencer on the platform, every small business owner, and every new job created is seen as a shining light, a testament to the power of faith in action.
As Twiva continues to evolve, its story reflects the larger narrative of a new economy emerging in Kenya—one built on values of courage, compassion, and collaboration. In this landscape, entrepreneurship transcends mere transactions and begins to foster relationships, healing, and hope.
The journey of Twiva teaches an essential lesson: when we invest in others and harness the power of technology, we can create a marketplace that is not only profitable but also transformative. As businesses uplift people, they glorify God, demonstrating that blessings multiply when shared in community.
Twiva is just the beginning. With each new partnership, each young influencer empowered, and each small business thriving, the opportunity to sow seeds of hope and make a lasting impact is immense. As they continue to forge ahead, Twiva embodies the belief that we are indeed blessed to be a blessing, and through collective effort, a brighter future awaits for all.